A website built to work hard and stay easy.

New sites, redesigns and online stores in WordPress and Shopify, designed around your business and built so you can update them yourself.

What I build How a project works What every site includes Investment Related work

Who it’s for

You’re a business or nonprofit with a real reputation, and your website doesn’t live up to it. Maybe it’s slow, or dated, or nobody on your team can update it without breaking something. Maybe you’ve outgrown your platform. You want it done right, by someone who will still be around after launch.

What I build

New websites and redesigns

Custom WordPress sites built on Blocksy Pro, a fast, modern theme I know inside out. Clean code, quick load times, and an editor your team will actually use.

Online stores

Shopify and WooCommerce stores, and Squarespace when it’s the right fit, for makers, retailers and brands, including custom product features, events, wholesale and point-of-sale setups.

Platform migrations

Moving from WooCommerce to Shopify, from Wix or Squarespace to WordPress, or from an old theme to a new one, with products, content, customers and search rankings intact.

Custom features

Directories, event listings, case-study libraries, news sections, menus, custom post types and forms, built to fit how you work.

Development for designers and agencies

I build sites to other designers’ designs, faithfully and on schedule, and can stay on for hosting and care.

How a project works

Conversation. We talk about your goals, your customers and what isn’t working now. I’ll give you an honest opinion, even if it’s that you don’t need a new site.
Proposal. A clear scope, timeline and fixed price. A 50% deposit gets us on the calendar.
Plan. Sitemap, content plan and, for redesigns, a full map of your existing pages so nothing that ranks today gets lost.
Design. A design built around your brand, reviewed and refined with you before any build starts.
Build. I develop the site on a private staging copy where you can watch it come together and add your own content.
Launch. Redirects, Google Search Console, analytics, speed and accessibility checks, all handled. You get a short walkthrough on how to edit your site.
After launch. Small content changes are free for the first 30 days. After that, most clients move onto a website care plan so the site stays healthy for years.

What every site includes

Mobile-first, fast-loading design
Easy editing for your team, with a recorded walkthrough
On-page SEO basics: titles, descriptions, headings, structured data, sitemap
Google Analytics and Search Console set up and connected
Accessible markup and color contrast
Privacy and cookie basics, including California (CPRA) opt-out where you need it
301 redirects from your old site, so you keep the rankings and links you’ve earned

Investment

Most new sites and redesigns run $5,000 to $25,000, depending on size, ecommerce and custom features. Every project gets a fixed-price proposal before any work starts.

Why work with me

You work with me directly, start to finish. No account managers and no handoff to a junior developer. I’ve been building websites since 2000 and for clients since 2011, and many of my clients have been with me for over a decade. I use AI tools to work faster and test more thoroughly, but every decision is mine and every line of code is reviewed by someone who knows what she’s doing.