dana@lobstervine.comPetaluma, California & often in Maine
I think about your website so you don’t have to.
I’m Dana Weitzenberg, a web designer and developer in Petaluma. I build WordPress and Shopify sites for small businesses and nonprofits, then keep them fast, secure and found for years after launch.
Most websites don’t fail at launch. They fail slowly: a plugin goes out of date, a form stops sending, search traffic slips, and nobody notices for months.
I’m the person who notices. I’ve been building websites since 2000, for clients since 2011, and today I look after about 70 of them: shopping centers, restaurants, retailers, engineers, artists and nonprofits. Many of those clients have been with me for a decade or more. You get one experienced person who knows your site inside and out, and who answers when you email.
What I do
Website design & development
New sites and redesigns in WordPress and Shopify, built to be easy for you to update. Ecommerce, migrations, custom features, and launches that keep the search rankings you’ve earned.
Website care
Managed hosting, weekly updates, daily backups, security and monitoring, plus a plain-English report every month. One flat yearly price.
SEO & GEO
Get found on Google, on Maps, and in AI tools like ChatGPT and Google’s AI Overviews. Technical fixes, local search, and reporting that shows what’s working.
An experienced human, with very good tools
I use AI every day: to test more thoroughly, catch problems sooner, write cleaner code and build better reports. It makes me faster, and it lets a one-person studio do work that used to need a team.
It doesn’t make the decisions. Every design choice, line of code and recommendation passes through me, with 25 years of judgment about what actually works for a small business website. You get the speed of modern tools and the accountability of a real person.
Selected work
A few of the sites I’ve built and look after, grouped by the kind of business they serve.
Retail & ecommerce · Shopify
Jess Brown
A cult-favorite Petaluma maker’s online shop, grown together since 2013.
Retail & ecommerce · WooCommerce to Shopify
Leonor Greyl USA
The US store for a Paris luxury haircare house.
Professional services · WordPress
J.B. Brown & Sons
A full design and build for a Portland, Maine company.
Food & hospitality · WordPress
El Rayo Taqueria
Designed from scratch; now about 5,000 visitors a month and #1 on Google for its name and town.
Professional services · WordPress
Segal Communications
Built to a designer’s vision, updated every week.
Portland to Petaluma
Lobstervine is lobster for the East Coast and vines for the West, and it’s my own story. I grew up in Maine, came west for college at Berkeley, and stayed. Today I’m based in Petaluma, in the heart of Sonoma County wine country.
Maine is still home, too. I have family all over the state, spend a couple of weeks on an island there every summer, and get back several more times a year. Clients in Maine and the Bay Area get someone who can sit down with them in person. Everywhere else, the web does what it does best and erases the distance: I work with clients across the country by email, phone and video.
Website care, done properly
A website is never really finished. My care plan covers managed hosting, weekly updates, daily backups, security, uptime monitoring and a monthly report, for one yearly price. When something needs attention, I’ve usually fixed it before you’d have noticed.
Visitors
5,555
↑ 16.0% vs September
Clicks from Google
3,796
↑ 18.0% vs September
From El Rayo Taqueria’s monthly website report, October 2026.
Let’s talk about your website.
Whether you need a new site, a redesign, or someone reliable to take over the one you have, tell me a little about it. I’ll get back to you soon.