dana@lobstervine.comPetaluma, California & often in Maine
Built to the design, then kept fresh every single week.
The client
Segal Communications is a San Francisco PR and marketing agency for food, hospitality, retail and event brands. For a firm that sells communication, the website has to say the right thing, look sharp and stay current.
The challenge
Segal’s designs come from inside the firm, from Ben Segal, Sarah Segal’s husband and an experienced designer. When I took over the site’s hosting and care in 2023, a refreshed design was next, and it needed a developer who would build it faithfully, not “close enough.” Just as important, the site had to stay active, with fresh posts and new work, without adding to the firm’s own workload.
At a glance
| Client | Segal Communications |
|---|---|
| Location | San Francisco, California |
| Type | Professional services (communications) |
| Platform | WordPress, custom Blocksy child theme, hosted on Pressable |
| Services | Development of the firm’s 2024 redesign, hosting, monthly retainer, weekly content, DNS and email setup |
| Working together since | 2023 |
What I did
- Built the design pixel for pixel on a custom child theme for Blocksy Pro, with a clean editor for the Segal team.
- Created a case-study library, a custom content type with structured fields so every project is presented the same polished way.
- Publish a blog post every week, formatted and paired with a featured image I source, so the site never looks stale.
- Added The Beacon, a newsletter section that republishes Segal’s email campaigns on the site, so every issue keeps working for search long after it’s sent.
- Handle the technical plumbing, like DNS so the firm’s new internal app can send email from its own domain.
- Hosting and care on a monthly retainer.
Results
A 2024 redesign built exactly as drawn, and a site kept fresh with a new post every week.
Posts on the blog
103
A new one every week
Visits from search, Oct 9 – Nov 7, 2026
278
▲ 63% on the 30 days before
Visits from ChatGPT, same 30 days
36
More than LinkedIn and Facebook combined
A designer or agency looking for a developer who builds it right?
Whether you’ve drawn every pixel yourself or need someone to keep a client’s site current after launch, I’ll build it exactly as designed and look after it so you don’t have to think about it.