dana@lobstervine.comPetaluma, California & often in Maine
Be the answer, wherever people are asking.
People find businesses on Google, on Maps, and more and more by asking AI tools. I make sure your website is ready for all three.
What I do Start with an SEO & GEO health review Then measure what matters What I won’t do
SEO, GEO, and why both matter now
SEO (search engine optimization) is how your site earns its place in Google results. GEO (generative engine optimization) is the newer half: making your site clear and trustworthy enough that ChatGPT, Perplexity, Gemini and Google’s AI Overviews describe and recommend you accurately.
The good news: they reward the same things. A fast, well-built site with clear, specific information about who you are, what you do and where you do it.
What I do
Technical SEO
Speed, mobile performance, crawlability, sitemaps, redirects, broken links and structured data, so search engines and AI tools can read your site cleanly.
Local SEO
Your Google Business Profile, consistent name, address and phone details, location pages, and the signals that help you show up for “[your service] near me.”
GEO
Clear service and FAQ content, structured data, author and business details, and plain answers to the questions customers actually ask, written so AI tools can quote you correctly.
Content guidance
Which pages to write or rewrite, based on what people are really searching for, not guesswork.
Search Console and analytics
Set up properly, connected, and watched for problems.
Site moves without losing ground
Domain changes and redesigns with full redirect maps, so the rankings you’ve built come with you.
Start with an SEO & GEO health review
A one-time review of where your site stands today: how it performs, what Google sees, how you appear in AI answers, and a short, prioritized list of what to fix first. Plain English, no 80-page audit.
From $850.
Then measure what matters
Every month, I can send a short report showing visitors, Google searches and clicks, your top pages, and how many people arrived from AI tools like ChatGPT. You’ll see what’s working, and I’ll tell you what I’d do next.
Example, from a restaurant site I designed and look after (October 2026):
Visitors
5,555
▲ 16% on the month before
Clicks from Google
3,796
▲ 18%
Shown in Google search
25,265
Average position for its most important local search
1.2
Read the El Rayo Taqueria case study
Reports are included with my website care & maintenance plans and available on their own for sites I don’t host.
What I won’t do
No keyword stuffing, no link schemes, no promises of “#1 on Google in 30 days.” Good SEO is a well-built site with honest, useful content, kept that way over time.
Curious how you show up?
Send me your website address and the two or three searches you most want to be found for. I’ll take a quick look and tell you where you stand.