dana@lobstervine.comPetaluma, California & often in Maine
A busy shopping center’s website, looked after every single week.
The client
Vintage Oaks is a shopping center in Novato, California. Its website is where shoppers find stores, events, job openings and what’s new. The center’s marketing agency, Blend Marketing, relies on me to keep the site current and running, and to design and send the center’s email campaigns.
The challenge
Shopping center sites never sit still. Tenants open and close, hours change with the seasons, and there’s always a promotion or event to post. The site has to stay accurate and fast for shoppers, and simple for a busy marketing team to manage, year after year.
At a glance
| Client | Vintage Oaks Shopping Center, through Blend Marketing |
|---|---|
| Location | Novato, California |
| Type | Shopping centers |
| Platform | WordPress, hosted on Pressable |
| Services | Website care, ongoing content and map updates, quarterly email campaigns, monthly reporting |
| Working together since | 2019 |
What I do
- Happenings and Jobs. Events, promotions and job listings kept current, so shoppers and job seekers always see what’s happening now.
- The center map. Updated as tenants come and go, so nobody walks to a store that’s moved.
- Showing off the center. Features like the center’s artwork and murals, which give people a reason to visit beyond the stores.
- Quarterly email campaigns. Designed and sent with Blend, keeping the center in shoppers’ inboxes.
- Weekly updates and backups, each update checked on the live site afterward.
- A monthly website report for Blend: visitors, searches, top pages and AI-tool referrals, so they can show the center’s owners what the site is doing.
- One person who knows the site. When something unexpected comes up, Blend has one person to email.
Results
Seven years of steady, uneventful care: the best kind.
Vintage Oaks is one of several shopping centers I look after, alongside Town & Country Village and La Jolla Village Square.
Visitors in the past year
24,494
November 2025 to October 2026
Store directory views, October 2026
772
nearly as many as the home page (850)
Visits from search, October 2026
51%
718 of 1,399 visits
Manage a shopping center or a busy multi-tenant site?
Whether it’s one center or several, I’ll keep the stores, events and map up to date, work hand in hand with your agency, and keep the site running so you don’t have to think about it.