dana@lobstervine.comPetaluma, California & often in Maine
Online stores for makers and brands
A good online store looks like your brand, not a template, and makes it easy to buy. I build and grow Shopify and WooCommerce stores, handle migrations between them, and set up the tracking that shows which products, emails and ads actually sell.
Featured case studies
WooCommerce to Shopify
Leonor Greyl USA
The US store for a Paris luxury haircare house, moved to Shopify without a dip in sales.
More clients
- Veda Jewelry, Portland, Maine. Jewelry with meaning: pieces inspired by Hindu and Buddhist symbols, made by craftsmen in Jaipur, India and assembled in Portland. I designed and built the whole site, including a “Shop by meaning” page that groups every piece by its spiritual meaning.
- Heart and Soul Yoga, Petaluma. A site I designed and built, where students buy class credits online and use them to book classes.
- Cole Coffee, Rockridge, Oakland. A full refresh of the Squarespace site for a coffee roaster selling beans and merch online.
- The Lovers and the Dreamers. A Shopify store for beautiful ebooks, built from a designer’s designs, with an affiliate program.
- La Selva Studio. Kathleen Gretz’s elegantly scaled linen fabrics. Kathleen designs her own site; I handled the technical setup, first in WordPress and now in Shopify.
- See Her Swim. The original Shopify store for a swimwear brand.
Selling online, or ready to start?
Whether you’re opening your first shop or moving a busy store to a new platform, I’ll build it to sell and keep it running so you don’t have to think about it.